Here, from the original launch of ISPYSOUL in 2000 is a segment of what was written to explain the catalyst for the site:
“Many have become frustrated and disenchanted with the major media outlets because of what they choose to give exposure to on a regular basis. In acknowledgment of the burgeoning number of those who thirst for quality, uniqueness and variety in music as well as for the wealth of talent deserving of more exposure, ISPYSOUL was born.”
And so indeed, ISPYSOUL was launched as an on-line magazine featuring project and live performance reviews as well as artists profiles and information about the small number of venues, stores and radio programs that were giving exposure to the music. The response was amazing with ultimately hundreds of thousands becoming frequent visitors to the site and ISPYSOUL becoming a recognized brand and tastemaker for, in particular, the independent soul scene. But it was important to be clear that there was more to the name and focus of this platform as it pertained to the music:
“ISPYSOUL focuses as much, or perhaps even more, on the element of soul as on the genre of music that carries its name. In fact, much of the music featured here boast an eclectic mix of genres, skillfully intertwined and fused by the characteristic fervor we all recognize as “soul.” Escaping categorization has become an excuse for many not to give exposure to this music despite its ability to entertain and impress. We however, deem this a gift and celebrate those who create “outside the box” while still displaying those common threads of substance, quality, creativity – “soul.”
Upon the recent return of ISPYSOUL as now primarily an interview series, we are extending our concept and focus to include talented and creative folks beyond just music because we recognize those with “soul” exist beyond music alone. We believe their stories and insights will be just as engaging, intriguing and even as inspiring.
We hope you’ll enjoy your time here because ISPYSOUL for you!