About I SPY SOUL

I SPY SOUL is an interview platform consisting of both written and produced video interviews that champions genuine artistry.  This is a portal to an eclectic mix of accomplished individuals from burgeoning to legendary who through their work convey an integrity that comes from the “soul” and are creatively chronicling the world around them. What they do is enjoyable and impressive. Their stories and timeless insights are inspiring.

As our taglines proclaim, I SPY SOUL is an “advocate for artistry” and go “beyond category” distinctions to find it and bring it to you.  If this interests or excites you, you’re in the right place. We invite you to discover these individuals and join us in telling the world,  I SPY SOUL 


Bert Caldwell – Founder |Editorial Director

For Bert Caldwell music is more than a business, it is his passion.  A passion that’s brought him from young New York musician, songwriter and producer to acknowledged music tastemaker with a wealth of impressive accomplishments coming in between. 

It was this passion-driven focus that established him as a highly regarded and successful Jazz Buyer for New York City area stores of the storied Tower Records retail chain. During that time Caldwell became known for his comprehensive knowledge of the jazz idiom including the then rising hybrid incorporating hip hop and rap, so much so that music journalists from magazines such as Billboard, Downbeat and Jazztimes routinely pegged him for insights on new releases, emerging artists and customer reaction.  He was tapped to create and moderate panel discussions at the New York Public Library for the Performing Arts at Lincoln Center in New York on topics involving the history and future of jazz. There he shared the stage with panelists such as legendary jazz pioneers Max Roach, Chico Hamilton, and Donald Byrd, as well as hip hop icon Q-Tip and other prominent industry figures. Those discussions were some of the library’s most successful to date. 

Caldwell also found opportunity to take his knowledge to the small screen serving as Co-producer, talent coordinator and on-air interviewer for a weekly jazz program called SIMPLY JAZZ. Highly acclaimed in jazz circles, the television magazine aimed at attracting new and young enthusiasts as well as jazz aficionados, aired for three years featuring segments and interviews with a range of accomplished figures such as Max Roach, Art Taylor, Mulgrew Miller, Rudy Van Gelder, Randy Weston, Bobby Watson and many more. As a result of the show, Caldwell’s ability as an adept interviewer was established, impressing many with his well-rounded music acumen.


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