JSWISS reveals the irony of fame on his powerful new song, Famous

The expeditiously growing respect and acclaim for skill-laden, hip – hop artist JSWISS is very clear, well – earned and certainly deserved. The NY native whose work has previously been featured here on I SPY SOUL, has gone about building his rep the old fashioned way, through steady grinding and his undying desire to hone his craft. He’s a JSWISS0789_HiResyoung artist from an old school that teaches those practices will earn him a seat at the table with the very best and keep him around for more than a minute. His efforts are paying dues putting him on notable stages with elite musicians like  Maurice Brown, Daru Jones and Marcus Machado and opening for legends like the God emcee Rakim or renowned hip duo EPMD. It’s also encouraging packed out shows and cranking the buzz about his talent louder and louder. 

His sound ability and charisma is also showing through on his acclaimed releases that simultaneously get folks moving and thinking. It is the signature that is perhaps most intriguing about JSWISS and aligns him with the rap games most revered. He is a storyteller and life observer bringing you good times and motivation — like his anthemic, Dedicate Love Somethin’ whose visual complement was chosen for the 2018 Hip Hop Film Festival— but also other things you should hear, be reminded of, and not just know about, but should want to do something about. 

With his powerful new release, FAMOUS, JSWISS is focused for sure on those last objectives as he shines the light on the grave injustice and hot-bed issue of african-americans, many young, killed at the hands of law enforcement.     

Famous is a riveting, first recorded collaboration between JSWISS and stellar guitarist and producer Marcus Machado ( under the producer pseudonym M.Drix). Machado, also a past featured artist here on I SPY SOUL, along with JSWISS represent two ingredients in a bubbling renaissance of a diverse music scene coming out of New York City.

The talented emcee’s approach to this issue is incredibly astute, drawing on the social media ruled times we now live in where folks will seemingly do anything for their 15 minutes in the spotlight.  So a hip-hop artist on the come up proclaiming “I don’t wanna be famous” from the opening line is not only ironic, but could seem a bit disingenuous.  But JSWISS’ declaration doesn’t come from one denouncing fame from accomplishment, but that as a young black man and in recognition of countless people of color like him who have unwillingly become trending topics as victims of police brutality and a oft-corrupt system. The concept is a new take on a long existing offense made painfully transparent in recent years as more cell phones and body cams bring the truth to light.

JSWISS1297_HiResArtists chiming in on injustice either through their work or in statements is not new. With now Twitter and Facebook just a swipe away for most doing so is not only expected, but silence is often perceived as an insensibility to important topics.  As a person who doesn’t waste words on public platforms JSWISS kept comments on the low until he felt he could contribute something new and of value to the conversation.

“What finally struck me was the laundry list of victims names — from adults with futures still ahead of them to kids who hadn’t even fully developed an identity — known by millions throughout the United States and internationally, not for what they’ve done with their lives, but for what was done to them,” says JSWISS. A broadcast journalism grad from the University of North Carolina-Chapel Hill, with writing credits in papers including the New York Times, his  instincts to look at a story from different angles no doubt fueled his approach to  crafting, “Famous”.

Check out the impressive track, FAMOUS on Spotify here or purchase here on iTunes.  And be sure to watch the compelling and emotionally charged, must see lyric video complement above.

Bert Caldwell  Photos:Robert Adam Mayer 

 

For more on JSWISS go to Jswissmusic.com

Advertisements

JSWISS encourages all to Dedicate. Love Somethin’ in his new video

Fast rising emcee JSWISS releases a stunning new music video for his powerful track, Dedicate. Love Somethin from the acclaimed NO MUSIC EP. With this wonderfully shot new visual complement to the already impactful song, it’s poised to be embraced as a positive personal mantra to push through all things negative in pursuit of your goals.

“It’s a concept and song title that came to me months before I actually wrote the song,”Screen Shot 2017-11-29 at 6.47.31 PM explains JSWISS about the catalyst for writing Dedicate. Love Somethin. “It comes from recognizing how fulfilling life can be when you love something or someone enough that you’re willing to deal with the hardships that might come with it.”

In addition to JSWISS, the video features internationally – ranked, champion USA fencers and siblings, Kamali and Khalil Thompson along with noted extreme calisthenics or “street workout” veteran and founder of one the movements pioneering squads, Barstarzz, Eduard Checo. These world-class athletes serve as the perfect examples of the song’s title and JSWISS’ compelling lyrics delivered with his now trademark dexterous flow to effectively share this winning message.

Check it out below and be moved to Dedicate. Love Somethin 

Video Interview: Saxophonist/Producer Samir Zarif

Saxophonist/Producer Samir Zarif aka FKAjazz represents a hefty number of young, talented artists and musicians whose palettes, influences and paths, although heavily draped by the imperial musical idiom that is Jazz, also count Soul, R&B, Hip-Hop and more as pivotal to their overall stylistic outlook.

Jazz cats being moved by popular music of the day is not a new thing – Think Miles Davis, Herbie Hancock, Donald Byrd or Grant Green, just to name a few. The irony? Well there are many but here are just a couple- Jazz was America’s first “Pop” music ( a fact definitely not lost on Zarif) – The music that was once the influencer and incredibly cool to be known as one of the genre’s practitioners. Another irony refers to the last point – that for many both in and out of Jazz circles, that swag-filled cred of entertaining, popular, and infectious musical exploration has been stamped by a narrow stereotype only covering a facet of the genre and quite frankly, the makeup of its audience. As a result, the new breed that may have gotten their starts under the label of Jazz, but now dart throughout the musical landscape of their upbringing often get pigeonholed as well – Another reality Zarif is well aware of.

Zarif, an accomplished saxophonist who has studied, performed and worked with the likes of Terence Blanchard, Nicholas Payton, and Jason Marsalis as well as Jill Scott and Chrisette Michele is also a skilled producer who built his chops as one half of the electronic music production duo Pax Humana and beyond.  Now years removed from his acclaimed “Jazz” release Starting Point in 2010, Zarif as FKAjazz and with his upcoming anticipated release, musically and literally through the title confirms he’s one of the many on the scene like Robert Glasper, José James or Terrace Martin who challenge the label “Jazz” artist.

Stereotype Threat is what its aptly called and Samir Zarif explains the catalyst and concept as well as what FKAjazz means in our video interview on ISPYSOUL! 

DBC

For more about Samir Zarif aka FKAjazz go to fkajazz.com